Every day, more businesses, brands and personalities are shifting their focus toward content based marketing, to reap the benefits of its undeniable potential.
Whether it’s a branded digital series, a photo campaign for social media or an ongoing blog/podcast, sharing your brand with the world is an absolute must. Doing so not only attracts the exact audience that you want in your corner, but it also builds trust and long term loyalty, as they value the content you’re providing them with.
Many brands are now opting out of paid advertising entirely, as it is simply far more expensive and far less effective than content marketing. Why pay to push the message to an audience who isn’t engaged, when its free to connect with an audience who is truly excited about what you have to offer.
Like our other services, we offer content market both a la carte, and as part of an overall package with video and/or stills production. Clients who can generate content internally will often work with us on a consulting basis, to provide strategy and monitor progress on organic content campaigns. In other cases, we work with clients to not only develop strategy, but also generate the content itself, allowing us to provide more value.