Live streaming has become incredibly popular among businesses of all sizes in recent years, and as a result of COVID-19 it is in higher demand than ever.
Countless live presentations, workshops, trade shows, product launches and other important events are moving online - which has been made possible thanks to recent developments in live streaming technology. With that said, many business owners, operators and marketers aren’t well versed on the costs/benefits of streaming, and therefore can’t fully take advantage of what it has to offer.
For starters, it’s crucial to understand the range of services live streaming can offer your business.
While many of us are accustomed to using Zoom, Skype, FaceTime or other off-the-shelf products for our day to day streaming needs, those tools have their limitations. They are designed to be simple and easy to use, which is fantastic for those with limited streaming needs and who want to handle a basic technical setup themselves.
But they definitely don’t cover all enterprise needs, and there’s a whole other side to streaming that businesses are now tapping into as well - professional, broadcast quality live streaming for online events. Annual company meetings, training sessions or product launches are just a few examples of larger in-person events that are now moving into the virtual space.
These larger, more prestige events deserve a more professional visual treatment, one that offers the same quality as a high end corporate video or television spot. They require more customization and latitude than your everyday zoom presentation.
And that’s where professional live streaming comes in…
With the right configuration, it’s not just possible to stream your event, but to make it a valuable piece of content in its own right too. Your stream can look and feel incredibly polished, with graphics, title treatments, color correction, and audio mixing all happening live, on the fly.
This is how major television broadcasts operate with live events like sports games, awards shows or field news reporting. And now it’s possible to bring that same level of quality and prestige to virtually any corporate event.
The way that we (Creative Rebellion), achieve this is through our custom streaming studio, which is highly scalable and incredibly mobile.
We handle projects ranging from single camera presentations with integrated graphics, to full scale multi-cam productions with live green screen work, advanced color grading, motion design and more.
Our largest productions utilize partner Tvacom’s 18 foot studio truck (pictured above), but we also run smaller configurations for projects with more limited needs.
Another great benefit of professional streaming, is your ability to derive multiple final deliverables from a single project or event.
For instance, a 1 hour product launch may not only be live streamed, but also condensed down to a 3 minute sizzle video after the fact. Although you are live streaming your event, that doesn’t prevent you from going back in and editing the raw footage in countless other ways. And because it was shot on professional cameras and lit by professional crew, it will have the same quality you would expect from a fully produced custom spot.
The applications for professional level live streaming are truly endless. Clearly, there are some scenarios where off-the-shelf streaming tools are all that you need, and in those instances we all have plenty of options to choose from.
But as we’re already seeing in this new climate, there is an increased need for high quality live streams on the corporate level. With trade shows postponing, training sessions moving online, keynote presentations getting cancelled and everyone working from home, live streaming is becoming a more essential tool than ever before.
If you or your business is in need of any level of live streaming for an upcoming event, product launch, training, meeting or any other purpose, please send an email to info@creativerebellion.com for a free consultation.
We look forward to working with you.